WORK WE ARE PROUD OF

BIERTJE? – HEINEKEN

‘’Looking with a fresh perspective to life’’. The new Heineken proposition, that resonates more with Millenials, complements more with their roots and the roots from the Netherlands; ingenuity, pragmatism, and a healthy dose of self-mockery. The iconic Dutch crate is put in the center with the famous slogan "Biertje?" The campaign is created with a long-term vision to make reconnect with all Dutch people.

GUMSHOE – METROPOLITAN

Annually, 1.5 kilo's of chewing gum ends up on the streets in the Netherlands. We found out that gum is recyclable and that it can be converted into new product, so we created the first sneaker with a sole made out of 80% recycled gum. Now we're using the Gumshoe as an incentive to get people to stop throwing their gum on the street and have them throwing it in special containers we use for producing new shoes instead.

APPRECIATE IT. FIX IT - SIRE

Appreciate it. Fix it, the campaign where SIRE wants to motivate as many Dutch people to repair their broken stuff. Once again we were responsible for the media. We've also contributed to the succesful SIRE campaign #DOESLIEF. Of which 81% found it a relevant campaign and 37% said something nice that they normally wouldn't say.

EENTEGENEENZAAMHEID – SUMMER CAMPAIGN

One in six elderly people is lonely during the holiday season. That's why our campaign gets a quick follow up. It is important to keep in contact with the elderly, also from your vacation address. This campaign was live on TV, outdoor, social and mobile platforms.

ANTEA GROUP

For engineering and consulting firm Antea Groupe we've launched a TV commercial on national television. It's unique that an engineering company itself presents with a national advertising campaign. ‘’But as an innovative office we like to do thinks slightly different’’ says CEO Rob van Dongen.  We couldn't agree more!

 

FESTIVAL POWERBANKS – DURACELL

To follow up on the festival season, we've created an activation for the new Duracell Powerbanks. A successful campaign where we contributed in media, strategy and activation. See here the online and digital video!

MOODCAMP – MINISTRY VWS

With our Hey-campaign, we've started a movement with the message that it's okay to talk about depression. That's why we have created Hey-Moodcamp, a big event with physical obstacles that represent sad feelings and symptoms of depression.

ABARTH SCORPION EDITION – FIAT

Did you know that on average, a scorpion sheds it's skin 16 times in his live and that his skin lights up in the dark? With this function central we’ve designed a one-off Scorpion Skin Edition that combines the scorpion and the Abarth. A car with a unique luminescent striping; designed by artist Pablo Lucker. See here the process of making the car!

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Het nieuwe donorregister –
Ministerie van VWS

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Domestic violence -
Ministry of VWS

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#Welovepink - Fiat

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A day without meat - Maggi

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Manifest video – Buurkracht

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Palliative care –
Ministry of VWS

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Launch event – Swisse

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I Care – Ministry of VWS

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Geschikt/Ongeschikt –
Koninklijke Landmacht

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Hey it's okay –
Ministerie van VWS

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Become who you were – FondsSlachtofferhulp

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Fetch – Renault

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I am now deceased –
Stichting ALS

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No drama test drive – Dacia

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Loving Blends – Garnier

Jacco ter Schegget

WORK THAT MAKES A DIFFERENCE

We're proud of what we do here at Publicis Groupe, so we're happy to tell you more about our work en business. You never know, our work might be an inspiration for your own (digital) business transformation. We are happy to think along with you!

Call or e-mail our CEO Jacco ter Schegget to make an appointment.

+31 (0)20 406 12 00

MAIL JACCO

 

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